Questions
Frequently Asked.
Honest answers about pricing, timeline, process, ownership, and everything else you might want to know before reaching out. If your question isn't here, just ask.
Working Together
Timelines, pricing, and how an engagement actually runs day to day.
Most full custom builds are delivered in 5–9 weeks depending on scope and the number of revisions. The $500 Launch package ships in 2–3 weeks. We give a fixed timeline at the kickoff call, not a vague range — and we hit it.
Most custom restaurant or vape brand websites land between $4,500 and $14,000 depending on number of pages, custom photography, e-commerce, and identity work. The $500 Launch package is a fixed-price entry option for qualifying projects. We quote a firm number before we start — no hourly billing surprises.
Most projects are split 50% to begin and 50% on launch. Larger engagements may include milestone payments. We invoice via Stripe and accept ACH for US-based clients. Wire transfer available for international.
Yes. The $500 Launch package is available for qualifying restaurant and vape projects with a clear brief and a single decision-maker on the client side. It's a great way to start working together — and many clients move into full custom engagements after launching with us.
Two full revision rounds per design phase. Additional rounds are billed at our hourly rate. In practice we rarely hit the cap — the discovery work up front means the first round is usually 80% of the way there.
Services
What we make, and what we leave to specialists.
Sophisticated, conversion-focused websites for restaurants and premium vape brands — with strong visual storytelling and refined interaction design. Editorial layouts, mobile-first builds, real performance.
These are our primary focus because we deeply understand the visual and operational needs of these industries. We will consider adjacent premium lifestyle brands (boutique hotels, members clubs, craft alcohol, lifestyle e-commerce) on a case-by-case basis.
Yes. Logo, brand systems, menus, packaging, lookbooks, and signage are part of the practice. We design full identities, not just websites — and the most successful engagements touch all of these surfaces together.
Occasionally, yes — typically as the foundation for a future website engagement. We don't take on identity work in isolation if there's no clear digital follow-up planned.
Technical SEO foundation is included in every build. Long-form content writing and original photography are not in scope by default — we have partners we recommend and integrate seamlessly with their work.
Process & Practical
How we run a project, where we're based, and the working logistics.
We're based in the American Midwest and work with clients nationwide. Most engagements run fully remote — kickoff and presentations over video, async feedback through shared documents and live design files. We travel for flagship engagements when it matters.
We deliver concepts in Figma with annotated rationale. Reviews happen async through Figma comments and a live walkthrough call. We don't send PDFs — you see the actual responsive layouts as they'll behave in the browser.
Yes, mutual NDAs are standard before we share any project specifics. We can sign yours or use our boilerplate.
Always. You'll have view access to the Figma file and the staging environment from day one. There are no surprise reveals — the work develops in the open.
Technical & Ownership
Hosting, CMS, code ownership, and what happens after launch.
Most builds ship on Next.js with a headless CMS layer (Sanity, Payload, or Contentful depending on the team running it). The $500 Launch package can ship as a static site without a CMS for the simplest cases.
We recommend and set up hosting on Vercel for Next.js sites — fast global delivery, automatic deploys, generous free tier. We can also deploy to any host you already use (Hostinger, AWS, etc.).
You do, in full. On launch, you receive the Figma source files, the Git repository, all editable image assets, and a written handoff document. There is no lock-in.
We stay on as the team for the first month so nothing breaks under traffic. After that, we offer a monthly retainer for ongoing design + small features, or you can take everything in-house with full handoff. Most clients keep us on at a modest retainer for at least the first six months.
Generally no — we don't take on legacy maintenance. Exception: if you're bringing us in to do a full redesign of an existing site, we'll naturally inherit and migrate everything.
Still Curious
We answer every inquiry personally.
Send a rough note and we'll reply within one business day.
Send a Note